Client: Creo Latino, Martin Williams Advertising Agency, Omnicom
Project: U.S. Bank Bilingual Direct Mail Program
Overview: U.S. Bank introduction of free checking for targeted Hispanic customers. Family focused photography supported by primary copy line, “Now is the time to reach greater heights with a U.S. Bank free checking account.”
Work encompassed:
• Welcome letter
• Insert with program details
• Window envelope
Result:
Awarded – Midwest Direct Marketing Association Bronze ARC Award for art, response and copy.
Team:
Creative Director, Designer - Liz Pangerl | Copywriter - Gabriela M. Harper
Project: U.S. Bank Bilingual Direct Mail Program
Overview: U.S. Bank introduction of free checking for targeted Hispanic customers. Family focused photography supported by primary copy line, “Now is the time to reach greater heights with a U.S. Bank free checking account.”
Work encompassed:
• Welcome letter
• Insert with program details
• Window envelope
Result:
Awarded – Midwest Direct Marketing Association Bronze ARC Award for art, response and copy.
Team:
Creative Director, Designer - Liz Pangerl | Copywriter - Gabriela M. Harper
