"Experiential design ... a basic belief in the power of story to evoke an emotive response and the beauty of design to enrich the experience". — Liz Pangerl
My creative career has focused on experiential design, developing and executing strategic brands, creating relative multicultural community experiences, and building multi-dimensional interactive solutions that have empowered audiences, consumers and communities.
My design contributions are informed by a basic belief in the power of story to evoke an emotive response while leveraging the beauty of design to enrich the experience. Through ideation and execution, and in partnership with creative teams, I have helped shape the customer experience, influenced impressions and connected desire to activated decision-making. When this occurs, all sectors can better achieve their aspirational goals.I like to make things. I love to solve problems strategically using words and pictures, I explore, investigate, make connections, look up, down and all around, inside and out because the solutions are rarely where you think they are. Usually they are just around the next corner waiting with a big smile. When I can show a client what I can bring to the table, they usually smile too. And that’s why I do what I do.
In 2006, I founded Casa Valencia, llc.