First Advantage Bank (Acquired by Border State Bank in 2016)
First Advantage Bank is a community bank located in Coon Rapids, Minnesota that focuses on serving small businesses and consumers.
We undertook a comprehensive strategic and marketing assessment and provided a broad range of recommendations.
This was accompanied by a re-branding effort, the design of a new website as well as new collateral support materials, press releases, and marketing/promotional support.
Work encompassed
• Web design & development
• Strategy
• Re-branding
• Corporate Identity
• Promotional in-branch campaigns
• Content development
• Relationship/project management
• Exterior signing
• eStatement promotion
Result
A comprehensive, multichannel communications program that presented a professional, community- and small business-focused image of the bank. The bank has grown 20% in assets since the 2012 marketing program implementation.
First Advantage Bank is a community bank located in Coon Rapids, Minnesota that focuses on serving small businesses and consumers.
We undertook a comprehensive strategic and marketing assessment and provided a broad range of recommendations.
This was accompanied by a re-branding effort, the design of a new website as well as new collateral support materials, press releases, and marketing/promotional support.
Work encompassed
• Web design & development
• Strategy
• Re-branding
• Corporate Identity
• Promotional in-branch campaigns
• Content development
• Relationship/project management
• Exterior signing
• eStatement promotion
Result
A comprehensive, multichannel communications program that presented a professional, community- and small business-focused image of the bank. The bank has grown 20% in assets since the 2012 marketing program implementation.
Agency partners
Casa Valencia, llc., on strategy and website design
MindBridge Marketing, on strategy and content management
Casa Valencia, llc., on strategy and website design
MindBridge Marketing, on strategy and content management
