First Advantage Bank (Acquired by Border State Bank in 2016)
First Advantage Bank is a community bank located in Coon Rapids, Minnesota that focuses on serving small businesses and consumers.
We undertook a comprehensive strategic and marketing assessment and provided a broad range of recommendations.
This was accompanied by a re-branding effort, the design of a new website as well as new collateral support materials, press releases, and marketing/promotional support.
Work encompassed
• Web design & development
• Strategy
• Re-branding
• Corporate Identity
• Promotional in-branch campaigns
• Content development
• Relationship/project management
• Exterior signing
• eStatement promotion

A comprehensive, multichannel communications program that presented a professional, community- and small business-focused image of the bank. The bank has grown 20% in assets since the 2012 marketing program implementation.
Agency partners
Casa Valencia, llc., on strategy and website design
MindBridge Marketing, on strategy and content management

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