CENTRO | Organizational Brand Identity

Organizational Branding Identity and Support Collateral

Client: CENTRO (now Centro Tyrone Guzman)

Overview: CENTRO is one of the largest social service agencies in Minneapolis, focused on empowering Latinos by eliminating barriers toward self-sufficiency. It accomplishes this through its various programs including Siembra Montessori, a licensed and nationally accredited dual language center, and holistic and maternal health programs.
On behalf of CENTRO, Liz submitted a grant application to SAPPI Ideas That Matter requesting $18,000.00 to cover the cost of printing and re-branding and was awarded the full amount. This allowed for the printing of some non-dated material that could last up to 5 years and greatly expanded the ability of the staff to build more awareness around their work and mission.
In 2003, Liz's work was included in the "SAPPI Ideas That Matter Global Showcase" publication. Designers from throughout the world whose work expressed creative excellence and innovative ideas created for non-profit organizations were featured. Liz was only one of sixteen designers selected from North America and she was the first in Minnesota to ever receive this particular grant since SAPPI's inception of the program in 1999.

Work encompassed:
• Logotype
• Stationery
• Monolingual program postcards
• Notepads
• Thank you cards
• Mailing envelopes
• Mailing labels
• Brochures
• Posters

Print management:
• SAPPI Ideas That Matter grant of $18,000 covered the printing costs.
• Print specs to selected (and recommended) vendors
• Selection of all stocks
• Management of printing budget
• Pre-press approvals
• On-site press checks
• Post press quality control

Photography:
• Siembra brochure: Deborah Meyer
• Virgin de Guadalupe poster: Xavier Tavera
• Dia de los Muertos poster featuring "Catrina": Xavier Tavera
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