About

"Experiential design ... a basic belief in the power of story to evoke an emotive response and the beauty of design to enrich the experience".  — Liz Pangerl
It also means I love what I do. Milton Glaser, considered the Godfather of graphic design said, "you can only work with people who you like," — well put. Since hanging my "open for business" shingle in 2006, I've been fortunate enough to work with people, a.k.a., clients who I have liked, and who have liked me enough to keep sending me work.

Maybe it's because I'm nonconformist and unconventional, well maybe not at age five, but it did happen. Maybe it's because I'm not afraid of a blank sheet of paper, eternally optimistic that the muses will show up. Maybe it’s because I’ve been doing this since first grade (I was bumped out of kindergarten) and frankly it’s the only thing I ever wanted to do - besides chit chat. 

I make things. I solve problems using words and pictures, I explore, investigate, make connections, look up, down and all around, inside and out because the solutions are rarely where you think they are. Usually they are just around the next corner waiting with a big smile, and when I can show a client what I can bring to the table, they usually smile too. And that’s why I do what I do.

I also have the experience you can bank on.
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