Knox College | Recruitment Campaign

Theme Campaign: Make a Difference - Make a Statement - Change the World

The design of the 36p View Book set the tone for all the subsequent pieces to follow. The scrap book-esque designs are built on a very intentional grid and framework that yielded a familial look throughout. The content was also kept to smaller paragraphs and copy blocks. All the pieces required heavy use of student photography; on campus, sporting events, in class rooms, etc. 
Athletic Brochure (16p)
Global Perspective Brochure (16p)
Student Life Brochure (16p)
Outcomes Brochure (16p)
Travel Brochure
Direct Mail Campaign | Mail Drop #1
Direct Mail Campaign | By utilizing "buttons" as a metaphor for individual expression, this direct mail campaign conveyed Knox as a place for those who value independent thought, free inquiry, and diverse perspectives. Five custom Knox buttons were designed for the campaign prompting interested prospects to choose one button expressive of their own voice.
Direct Mail Campaign | For High School students who responded to the mail drops and who selected a button reflective of their voice—an 11” x 23” poster of buttons belonging to existing students was mailed back to the prospective student with his or her chosen button pinned on. RESPONSE RATE: 5% in three weeks.
Client: The Lawlor Group, Eden Prairie, MN  |  Knox College, Galesburg, IL

Preliminary research:
• On-site campus visit
• On-site participation in student surveys by Lawlor team

Design:
• View Book (36p)
• Athletic Brochure (16p)
• Global Perspective Brochure (16p)
• Student Life Brochure ((16p)
• Outcomes Brochure (16p)
• Travel Brochure
• Direct Mail Campaign; 2 mails drops, poster, envelope
• 5 Custom designed pins



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