U.S. Bank Hispanic | Hispanic Campaign

Bilingual Direct Mail

Client: Creo Latino, Martin Williams Advertising Agency, Omnicom

Project: U.S. Bank Bilingual Direct Mail Program
Overview: U.S. Bank introduction of free checking for targeted Hispanic customers. Family focused photography supported by primary copy line, “Now is the time to reach greater heights with a U.S. Bank free checking account.”

Work encompassed:
• Welcome letter
• Insert with program details
• Window envelope

Result:
Awarded – Midwest Direct Marketing Association Bronze ARC Award for art, response and copy.
 

Team:
Creative Director, Designer - Liz Pangerl  |  Copywriter - Gabriela M. Harper


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