Client: Dayton Hudson Corp.
Overview:
RedWood Bear - as Mother Nature's little helper - was created exclusively for the Minnesota and California markets. Following on the success of Dayton Hudson's SantaBear, RedWood Bear had a more year round appeal. RedWood Bear was closely aligned with nature, and it's four elements; fire, earth, water and air. Along with his good friend, Scout, and Mother Nature they embarked on sharing with children all that nature could offer.
RedWood Bear - as Mother Nature's little helper - was created exclusively for the Minnesota and California markets. Following on the success of Dayton Hudson's SantaBear, RedWood Bear had a more year round appeal. RedWood Bear was closely aligned with nature, and it's four elements; fire, earth, water and air. Along with his good friend, Scout, and Mother Nature they embarked on sharing with children all that nature could offer.
Design encompassed:
• Development of the overall look of RedWood Bear keeping in mind he was child age and not an adult bear.
• Color palette and extended product and merchandising concepts
• Pattern designs, color palettes for "The Forces Elemental"
• Design and co-writing of style guide
• Development of the overall look of RedWood Bear keeping in mind he was child age and not an adult bear.
• Color palette and extended product and merchandising concepts
• Pattern designs, color palettes for "The Forces Elemental"
• Design and co-writing of style guide
Partner agency:
• Gary Johnson on RedWood Bear, Scout, and Mother Nature illustrations.
• Gary Johnson on RedWood Bear, Scout, and Mother Nature illustrations.