LatinoLEAD

Organizational synthesis, web design & branding

Website currently in development  / eBlasts to members (Mail Chimps) deployed 3 times per month {shown in iPhone format here)
LatinoLEAD
LatinoLEAD is a cross-sector consortium of Latino leaders working towards advancing their collective influence, success and power. Members consist of corporate, civic, non-profit, academic and community leaders.
Preliminary work included an in-depth assessment of the member’s goals, made actionable with a revised mission statement, guiding principles, and values as represented by “LEAD” acronym; L = Leadership, E = Equity
A = Achievement, D = Diplomacy
LatinoLEADmn.org
Work encompassed
• Organizational synthesis
• Branding / Logotype design
• Member eBlast updates (61 deployed since April of 2015)
• Responsive web design & development
• Content development
• Relationship/project management
Result
Members were presented a select group of logotype designs and voted in the majority for the final concept, which utilizea the letter "O" as a dynamic data set graphic, shown below. 
The website launched in early 2016 with many profiles completed to date. eBlast updates are well received and the open rates are above industry averages.
Agency partners
Casa Valencia, llc., on organizational synthesis, branding, member eBlasts, responsive website design and web content development.
MindBridge Marketing, on strategy, content management, relationship/project management
90Degree Media, on strategy, responsive website development and management
In this exercise, circular graphs have been created using set data points.
Any number of rings or data sets can be created, allowing for a variety of uses.
Organizational Synthesis | Visualization 1.1  — In this exercise the intent was to illustrate ways in which LatinoLEAD sectors could be further defined with actionable descriptors.
Back to Top